Beyond Meat launches plant-based meatballs in the US

Beyond Meatballs are coming to US grocery stores this week that are perfect for adding to pasta dishes or for creating your own meat-free subs at home.

Launching in the fresh meat aisle at Whole Foods Market, Stop & Shop, Sprouts, Harris Teeter, Kroger and Albertsons this week with other retailers set to follow later this year the meatless meatballs are described as having a ‘juicy, meaty taste and texture, with a versatile flavor profile perfect for pastas, sandwiches, pizzas, soups and more’.

The Beyond Meatballs, which have 19g of protein per portion, are made with pea protein, brown rice and Italian seasoning and will retail at $6.99 for a 12 pack.

As well as being meat-free, the Beyond Meatballs contain no GMOs, soy, or gluten. They also have 30 percent less saturated fat and sodium than animal-derived meatballs making them a great option for anyone looking to cut down on their meat consumption.

Beyond Meat first made its plant-based meatballs available through its partnership with Subway last year when it debuted the Beyond Meat Meatball Marinara Sub in US and Canada Subway branches.

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In a statement, Stuart Kronauge, chief marketing officer, Beyond Meat, said: “We’re thrilled to introduce Beyond Meatballs as they deliver on consumers’ growing demand for delicious and nutritious plant-based meat options without GMOs or synthetic ingredients.

“We are proud to introduce our newest innovation at retailers nationwide and know our fans will be excited about the great taste and convenience of Beyond Meatballs.”

The Beyond Meatballs are the third product launch for the company in the US this year with Beyond Breakfast Sausages and a Cookout Classic value pack of its beef-free burgers launching earlier this year.