Beyond Meat is launching the long-awaited Beyond Sausage in Tesco stores next week.
The company behind the vegan burger that’s taking the world by storm thanks to its realistic beef burger taste and texture, Beyond Meat, has announced its latest plant-based innovation hitting UK supermarket shelves – Beyond Sausages.
Launching in 458 Tesco stores across the country on September 26th, the plant-based sausages can be found in the chilled aisle alongside the Beyond Burger and will be priced at £4.95. The sausages can also be found at Lewis Hamilton’s recently launched vegan restaurant, Neat Burger.
In order to achieve a meaty taste and texture that delivers “the juicy, sizzling & delicious satisfaction of a pork sausage,” the brand has used a blend of pea protein, fava beans and rice to create the plant-based product.
Beyond Sausages are also soy, gluten and GMO-free, as well as containing no cholesterol or trans fat. They also offer more protein than traditional sausages with 16 grams of protein per sausage compared to the 9 grams found in comparable meat-based sausages at Tesco.
However, whilst CEO and co-founder Ethan Brown is pleased with the taste and ‘mouth feel’ of the product, he concedes that the product, and indeed vegan sausages in general, still need further development in order to achieve the “perfect the bite” on casings to truly mimic a pork sausage.
Currently manufactured in the US, Brown plans to switch production to Europe at Beyond Meat’s new factory in the Netherlands which is due to open at the start of next year in a bid to save costs to make the product cheaper for consumers.
Speaking to The Grocer, Brown explained: “It’s a very big goal of mine to make these products more affordable. The challenge is that our scale is so small, but as we achieve greater scale in our supply chain, I have every confidence we can lower that price compared to other plant-based products and animal proteins.”