Beyond Meat is launching a vegan ‘ground beef’ mince with more protein than beef

Read Time:   |  6th March 2019

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Beyond Meat has unveiled its latest plant-based innovation – vegan ‘ground beef’ mince which has more protein than beef! 

beyond beef

The company behind the vegan burger that’s taking the world by storm thanks to its realistic beef burger taste and texture, Beyond Meat, has announced its latest plant-based innovation – Beyond Beef ground mince.

Beyond Beef has 25% less saturated fat than beef, with less than 6g per serving, and is made with a blend of pea, mung bean, and rice proteins that provide a meaty texture that aims to replicate the texture of ground beef. The company has used simple plant-based ingredients to make the vegan beef product making sure it is free from soy, gluten and GMOs.

Beyond Beef’s blend of mung, pea and rice proteins make it a complete protein source, offering 20 grams of protein per serving— even more than beef!

beyond beef

In a statement, Ethan Brown, Founder and Chief Executive Officer of Beyond Meat, said: “We’ve long had our eye on creating a product that enables consumers to enjoy all the benefits and versatility of ground beef while tapping into the human health, environmental, and animal welfare benefits of plant-based foods.

“As is our commitment, we’ve built this latest addition to our family of plant-based meats while being thoughtful about ingredient choices that support everyday use by the whole family, including strict avoidance of GMOs, soy, or gluten.”

Beyond Beef’s launch aims to capitalise on the rising demand from consumers for plant-based alternatives to meat as 70 per cent of consumers are looking to reduce their meat intake, with a particular focus on red and processed meat.

Beyond Beef will launch later this year.

Image credit: Beyond Meat 

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