In a recent interview, plant-based meat alternative company Beyond Meat’s CEO Ethan Brown has claimed that he expects to see the famous ‘bleeding’ burger going on sale in fast-food outlets like McDonald’s, Burger King or Wendy’s.
Brown is confident that the plant-based patty will go mainstream, stating: “I’m very confident that’s going to happen, because I think the consumer is turning so quickly.
“We are not telling people not to eat meat — I think that would be a massive mistake — we’re simply suggesting that they have a new type of meat, just plant-based.
“Once we break the code and get to the point where it’s indistinguishable from animal protein, I think you will see that shift.”
In 2016, Brown revealed that his goal was for his children to drive to a McDonald’s when they turned 16 and order a Beyond Burger, and it seems as if his dream is quickly becoming a reality as the Beyond Burger is now sold in 465 TGI Friday’s in the USA.
Beyond Meat’s product offerings include a plant-based beef crumble, burger and a sausage, which debuted in December. Beyond Meat’s executive chairman, Seth Goldman, has also confirmed plans to expand into the UK in the first quarter of 2018. Whilst Goldman has yet to reveal the finer details, he has confirmed that the company is in contact with a number of people regarding the move across the Atlantic.
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Photo credit: Beyond Meat.