Ben & Jerry's is calling on the Prime Minister to ‘Save Our Swirled NOW’ and 'create a cleaner, fairer future for all' with its vegan-friendly ice cream
Ben & Jerry’s has renamed its Coconutterly Caramel’d non-dairy ice cream flavour to Save Our Swirled Now! in a bid to urge UK leaders to tackle climate change and put green solutions at the centre of their economic recovery plans.
Although the company recognises that the impact of climate change is serious business, they hope that the light-hearted take on a serious topic will ‘make the ask taste sweet for fans and leaders alike’ as they tuck into the coconut flavoured ice cream with chocolatey chunks and a cookie swirl.
To help raise awareness, Ben & Jerry’s has teamed up with The Climate Coalition, a group dedicated to action against climate change, to encourage customers to ask our leaders to put climate change at the top of their agendas by signing a declaration at benjerry.co.uk/climate.
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According to the company, the government is currently making decisions that will decide the trajectory of the country’s future and so are asking them to get the UK on track towards net zero emissions and play its part in limiting global temperature rise – because “if it’s melted, it’s ruined”.
‘The time is now’
In a statement sent to Vegan Food & Living, a spokesperson for The Climate Coalition, said, “Our best chance of building a resilient economy goes hand in hand with tackling climate change.
“The time is now for the politicians to put aside their differences and commit to doing whatever is necessary to protect our planet and people.
“By working together, investing in growing clean industries and preserving green spaces we can build a cleaner, fairer world for future generations, instead of locking in pollution for decades to come.”
‘A better future for all’
Explaining the reasons behind the decision to release the new ice cream with a powerful message, Cat Baron, UK Activism Manager at Ben & Jerry’s said: “As an ice cream company, we want to do our part to address environmental concerns. You’ll often hear us say, whilst climate change is the affects us all, it doesn’t affect us all equally.
“The greatest impacts will be felt by marginalised communities such as people in poverty and people of colour both here and abroad – and we have a responsibility to use our voice to advocate for a better future for all.
Baron said that the company was inspired by its fans passionate support of campaigns that strive for change and hopes that customers who purchase the ice cream will sign a declaration calling on the government to act now to save our planet.
“We’re asking that they to sign a declaration asking the government to make choices which tackle the root causes of climate change and create a shift towards the cleaner, greener world that we urgently need.”
Save Our Swirled NOW! will be available in stores nationwide from October.