Dairy giant Bel Brands launches vegan version of famous The Laughing Cow cheese wheels

Author: Liam Gilliver

Read Time:   |  13th December 2022

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The Laughing Cow vegan cheese wedges are available in two flavours: Garlic & Herb and Original


Bel Brands USA has launched a vegan version of its famous The Laughing Cow cheese wheels.

Available in Garlic & Herb and Original flavours, The Laughing Cow Plant-Based wedges will debut in select US retailers soon, with an RRP of $5.49.

The dairy giant has also debuted three flavours of vegan NURISHH cream cheese – following the success of its vegan Babybel and vegan Boursin offerings.

The Laughing Cow finally goes vegan

In an online statement, Bel Brands USA’s Shannon Maher said: “We’re proud to offer a wide array of products for cheese lovers everywhere regardless of their dietary and lifestyle preferences.

“Building on the success and consumer excitement from Babybel Plant-Based and Boursin Dairy-Free, we’re thrilled to unveil new innovations from both our most well-known brand with the launch of The Laughing Cow Plant-Based as well as leveraging new technology through a partnership with Perfect Day to launch our breakthrough animal-free offering with Nurishh Incredible Dairy”.

Maher added: “When it comes to all of our offerings, fans don’t have to compromise on taste, flavour or enjoyment.”

 Image credit: Bel Brands USA

Image credit: Bel Brands USA


Vegan cheese market

Bel Group’s expansion of its dairy-free portfolio comes as the global vegan cheese market is expected to exceed a staggering £6 billion in the next five years.

Researchers predict the industry will grow at an impressive CAGR of 9 percent – hitting 7.10 billion USD by 2027.

Market Data Forecast says key drivers for the growth include concerns surrounding animal welfare, as well as awareness of the health impact of consuming animal products.

“So many animals around the world suffer from being used for food, scientific advancement, medicine, and fashion,” the report states.

“[Therefore] animal-friendly products are considered healthier, more hygienic, tastier, safer, environmentally friendly, and traditional by many consumers.”

Not a fan of store-bought vegan cheeses? Have a go at making your own with these realistic vegan cheese recipes.

Featured image credit: Bel Brands USA

Written by

Liam Gilliver

Liam is a journalist working for the Mirror, Daily Express, Daily Star and OK! Magazine. He's also the author of We're Worried About Him and has been published in the likes of The Independent, Huffington Post, and Attitude Magazine.

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