Baylis & Harding has debuted a new sustainable vegan grooming range, Goodness, which is “inspired by nature and created with the environment in mind”.
Baylis & Harding is releasing a new sustainable personal care range, Goodness, at Boots stores this week.
The new range, which has been certified by The Vegan Society, is comprised of five vegan and cruelty-free products including handwash, bodywash, bar soap, bath soak and hand cream.
Each product in the Goodness range has four luxurious paraben-free fragrances for consumers to choose from such as Lemongrass & Ginger, Sea Kelp & Peppermint, Rose & Geranium, and Oud, Cedar & Amber.
As well as being made from 98% natural ingredients, all of the items in the Goodness range are available in fully recyclable packaging. This offers customers looking to cut down on their plastic waste a great alternative as many comparable products cannot be fully recycled thanks to their pumps and lids.
Once the products are finished, customers can drop off the empty 75ml hand cream tubes, pumps and caps at their local TerraCycle collection point.
The company is also giving shoppers the opportunity to sign up online to be a collector for Baylis & Harding packaging and will be rewarded for returning their waste with points that can be redeemed as charitable donations.
“As we move forward into a new era, we’re evolving and listening to the needs of our loyal customers and considering the world around us even more,” Baylis & Harding co-founder Tania Slater told The Grocer.
Harding added that she hoped the range would inspire change in the cosmetics industry and hopes the new range will encourage “luxury brands to be more sustainable with the future generations in mind”.