Baxters has launched its first range of tinned plant-based soups after two years of development.
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Canned food specialists Baxters has just announced the launch of a new range of tinned vegan soups, a first for the company.
Launching in Tesco stores this week (with further listings to follow later in the year), the new plant-based soups are priced at £1.55 per tin and are available in three tasty flavours: Jackfruit, Three Bean & Chipotle; Sri Lankan Sweet Potato; and Butternut Squash & Lentil Dhansak.
The company spent two years developing the flavours to ensure they were of high quality, with Baxter’s development chef Darren Sivewright saying they wanted to show that “plant-based but that isn’t a compromise. Like every other Baxters soup, taste comes first.”
According to the brand, the launch marks part of an “ongoing commitment to ensure there is a convenient and delicious choice for all customers”, including those following a vegan diet or who were looking to include more plant-based foods in their diets.
In a statement sent to Vegan Food & Living, Lorraine Rothwell, European Marketing Director at Baxters Food Group, said: “At Baxters, we’ve always championed new and innovative products. From being the first brand to introduce twist – off jar lids for our preserves in the 60’s to developing the first ever vegetarian specific tinned soup range in the 80’s, innovation is at our core. So, we’re excited to launch our first ever Plant Based range to the market.
“Creating this range is something we’ve been working on for a while. Not only did we want something that was vegan friendly, but we wanted to showcase our commitment to introducing new and exciting recipes that also provide plenty of flavour and nutrients.”
