Swedish brand Oumph! is celebrating Veganuary with the launch of vegan rib-style fillets.
Award-winning meat alternative brand Oumph! has launched a brand new plant-based product into select Tesco stores in the United Kingdom and Tesco Ireland this week – the new plant-based Sticky Smokehouse Oumph! rib-style fillets.
Designed to mimic the tastes and textures of ribs, the fillets are smothered in a richly flavoured sticky, smoky barbecue sauce and are made from a blend of soya beans, herbs and spices ensuring they are both vegan and free from gluten.
Like the other popular, award-winning Oumph! products at Tesco, such as Pulled Oumph!, Oumph! The Chunk and Oumph! Kebab Spiced, the Sticky Smokehouse Oumph! can be found in the frozen section at the supermarket.
Fun, tasty option
In a statement sent to Vegan Food & Living, Sarah Bird, Buying Manager – Prepared Foods at Tesco said: “As we expand our plant-based offering, we’re pleased to be introducing Oumph! Sticky Smokehouse to a number of our stores. It’s a fun, tasty option for anyone considering going vegan or trying a flexitarian diet and perfect to support our Veganuary campaign.”
“Following the phenomenal success of the Oumph! Sticky Smokehouse in Sweden we are delighted to be launching in the UK and partnering Tesco. We know this will be a great hit with all customers and Veganuary is a perfect time to try it, whether your new to Oumph! or trying for the first time, our feedback suggests you’ll be amazed with the great taste and it’s perfect for those Big Nights In”, added Laura Weadock, Account Manager at Oumph! and Food for Progress.