Asda launches two new vegan brands with over 112 products, including No Prawn Sandwich

Author: Maria Chiorando

Read Time:   |  5th January 2023

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Products from the new ranges by Asda - called OMV! and Plant Based - are available in store now, with further products to launch throughout the year


Asda has launched two new vegan brands which boast more than 112 vegan products between them.

The two ranges – called OMV! and Plant Based – are aimed at everyone from ‘seasoned vegans‘ to those doing Veganuary, and those ‘simply looking to cut down meat consumption’.

According to the retailer, its OMV! offers ‘decadent, tasty treats sure to tantalise your tastebuds’.

Meanwhile, its Plant Based range offers ‘nutritionally balanced meat-free meals that don’t compromise on flavour’.

Among the products on offer are chicken burgers, brioche buns, and sausages, as well as grab-and-go options including a chicken wrap.

Asda OMV! range

Among the new products on offer are Asda’s OMV! Hot & Spicy No Chicken Burgers (£2.25) which are made from a pea and wheat protein, encased in a spicy crumb. The retailer recommends pairing the burger with its OMV! Brioche Burger Buns (£1.15).

Other items under the banner include the OMV! No Pork Caramelised Red Onion Sausages (£2), and OMV! Macaroni Cheese (£2.85), which features ‘traditional macaroni pasta with an oozing coconut oil-based cheese alternative… topped off with a flavour filled paprika and parsley crumb’.

For those looking to do more cooking with a helping hand, the range features sauces such as OMV! Grilled Red Pepper Pesto (£1), OMV! Saag Masala Cooking Sauce (£2), and OMV! Caesar Style Dressing (£1.25)

The OMV! range also boasts a grab-and-go No Prawn Sandwich (£2.75), boasting oatmeal bread filled with vegan prawns in a Marie Rose sauce.

Meanwhile those with a sweet tooth have also been catered for, with decadent treats including its Choc Brownies (£2), and Salted Fudge Chocolate Bar (£2.50), plus Salted Caramel Flavour Hot Choc (£2) on offer.

All OMV! products proudly wear the Vegan Society’s Vegan Trademark too.

Asda's new Plant Based range includes a selection of tempting vegan sandwiches.

Asda's new Plant Based range includes a selection of tempting vegan sandwiches.


Plant-Based range

The store’s Plant Based range, which it describes as offering nutritionally-balanced, healthy vegan options, also offers a slew of products.

Among them are the retailer’s Bacon style rashers (£2). Made with wheat protein, the meaty slices are nutritionist-approved.

The line also boasts on-the-go options, notably the Plant Based by Asda Chick*n Caesar Wrap (£2.75), which features a tortilla wrap stuffed with flame-grilled soya protein pieces, vegan Caesar style mayonnaise, lettuce, tomato, gherkins and vegan parmesan.

The full range will be available to buy in-store throughout 2023, with selected products also available to buy online now.

Have you taken the Veganuary pledge this year? Look no further than our best easy Veganuary recipes to get all the culinary inspiration you need

Written by

Maria Chiorando

Maria is an editor and journalist. Her work has been published by the Huffington Post, the Guardian, TechnoBuffalo, Plant Based News, and Kent on Sunday among other national and regional titles.

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