Asda opens sustainability store in new eco-strategy

Read Time:   |  21st October 2020

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Asda has launched a new eco-strategy, starting with the opening of a new sustainability store and promising shoppers will not pay more for greener options.

Asda has once again made headlines today with the opening of a ground-breaking new sustainability store opening in Middleton, Leeds.

The new store is part of their customer-facing eco-strategy, and they are promising customers they will not pay more for greener options, which has been a major obstacle to many shoppers.

The store has been converted by installing banks of dispensers and weighing machines, partnering with leading suppliers to allow customers to bring their own containers and purchase products without the plastic packaging. Some of the suppliers include: Persil, Kellogg’s, Radox and PG Tips.

Asda has opened this store in a bid to save one million pieces of plastic per year, with the intention to roll out the new measures “at scale” next year if they are successful.

In addition to the new store, the supermarket has also launched ‘Greener at Asda Price’, a national price promise that loose and unwrapped products will not cost more than its plastic-wrapped equivalents to encourage shoppers to choose the more eco-friendly option.

‘Reduce, re-use and recycle’

Asda CEO Roger Burnley said: “Today marks an important milestone in our journey as we tackle plastic pollution and help our customers to reduce, re-use and recycle,” said Burnley.

We have always known that we couldn’t go on this journey alone, so it is fantastic to work in tandem with more than 20 of our partners and suppliers, who have answered the call to test innovative sustainable solutions with us.

“This is an issue that matters greatly to our customers – our own insight tells us that more than 80% believe that supermarkets have a responsibility to reduce the amount of single-use plastics in stores. We want to give them the opportunity to live more sustainably by offering them great product choices and value, underpinned by a promise that they won’t pay more for greener options at Asda.

“During the next few months, we will listen to customers and colleagues’ feedback on Middleton so we can understand how we can continue to reduce our environmental impacts, whilst continuing to deliver quality service at a great price.”

Find the full list of Asda stores with the new vegan aisle here

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