Asda launches a new affordable vegan range with 48 plant-based products

Asda launches a new affordable vegan range with 48 plant-based products

Read Time:   |  2nd January 2020

Asda is launching a huge new affordable range of 48 plant-based products including ready meals, food to go and meat alternatives. 

Asda UK is celebrating Veganuary with the launch of a new range of affordable vegan products as part of its new Plant Based range.

Launching in stores today, all products in the range will come in completely recyclable packaging with many products on sale “at a lower price point than competitors,” with prices starting at just £1.50.

According to the company, the range is, “perfect for those looking for some healthier alternatives in the post-Christmas period” with an impressive “60% of the new products featuring Asda’s new health icon, with 40% having ‘no red flags’ for fat, salt, sugar and saturates”

The entire range is accredited by the Vegan Society and Asda believe it’s “perfect for vegans, those taking part in Veganuary, or someone who wants to cut down on their meat intake generally.”

Asda believes the range is unique as the meat-alternatives are largely mushroom-based, rather than soy-based, making it more sustainable, without compromising on quality or taste.

Some of the new products you can find in stores include:

    • Meat Free Burger: The ultimate quarter pounder style burger, made with mushroom, eats like meat.
    • Smoky Tofu Burrito: Bursting with warming flavours, juicy tofu and vibrant vegetables, the Smoky Tofu Burrito is a delicious plant-based meal.
    • Duckless Spring Rolls: perfect for pairing with a portion of rice noodles.
    • Dirty Fries: Smothered in a tangy, non-dairy creamy sauce, the potato fries are dripping in flavour. Topped with lashings of vegan cheddar alternative and Roquito chilli peppers.
    • Sweet Potato Katsu Curry: Mild, creamy and a tasty meat-free alternative to a British favourite dish.
    • Cheese’ and Chive Potato Skins: Oozing with melted vegan cheese and a sprinkle of fragrant chives.
    • Butternut Mac: A creamy, plant-based alternative to Mac and Cheese, this dish is made with butternut squash.
    • Cauliflower Tikka Masala: Slightly spiced, creamy and a heavenly delight for vegans, vegetarians and meat-eaters alike.
    • Mushroom Arancini: Brimming with succulent mushrooms, cheese alternative and risotto, the balls are battered in breadcrumbs.
    • Falafel Burgers: Made from ground chickpeas and fava beans, this is a delicious dish for those with a desire for a crispy burger.
    • Tomato and Pesto Flatbread: Get a pizza the action with Asda’s new Tomato and Pesto Flatbread Pizza.

Affordable prices

In a statement sent to Vegan Food & Living, Julie Wild, Own Brand Strategy Manager at Asda said: “The demand for plant based products is growing at a rapid rate, but it can be challenging for customers to find diverse, high-quality, and inexpensive options on the market.

“The new Asda Plant Based range with 48 new products to choose from – all approved by the vegan society – has been designed to offer something for everyone, at affordable prices.

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