Asda to become first UK supermarket to launch ambient vegan aisle

Read Time:   |  23rd September 2020

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Asda is launching over a hundred new vegan products this week which will be displayed in two dedicated vegan bays filled entirely with plant-based products

The number of vegan products available in the UK is booming with almost a quarter of new food launches in 2019 suitable for vegans. Whilst this leaves us with plenty of choice, it can mean we spend a long time shopping in supermarkets trying to find vegan-friendly products on the shelves amongst non-vegan products.

Both Waitrose and Iceland have launched chilled and frozen aisles dedicated to plant-based products to help vegans easily find suitable products as well as to entice the growing number of meat-readucers and flexitarians to opt for veggie options.

Now Asda is making it even easier for vegan shoppers to identify which products they can purchase as it gets set to become the‘first UK retailer to launch ambient vegan aisle’.

The supermarket is launching over a hundred new ambient vegan products across 359 of its stores this week, all of which will be displayed in two brand new dedicated plant-based bays.

The new ambient aisle will make it quicker and easier for vegan shoppers with one bay dedicated to savoury vegan products including proteins, cooking sauces and condiments, whilst the other will be home to snacks and sweet lines.

As well as launching a range of own-brand products such as rice and lentil bowls, the retail giant will also be adding new lines from brands such as Mrs Crimble’s and Vego, an exclusive falafel mix from Bosh and the two tempting new vegan Galaxy chocolate bar flavours.

‘Quick and simple shopping experience’

Speaking to The Grocer, Asda buying manager, Sarah Thornewill, said:“We understand that customers want a quick and simple shopping experience, and this shouldn’t be restricted by dietary requirements,”

“By merchandising all our vegan items together, we hope to save customers time and offer inspiration, whether for those following a plant-based diet, or those looking to reduce their meat consumption.”

Earlier this year, Asda launched a huge new range of own-brand vegan ready meals, pizzas, snacks and food-to-go options and has seen searches for vegan lines on rise by an impressive 275% since last year.

Find the full list of Asda stores with the new vegan aisle here

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