Ariana Grande lands cruelty-free approval for makeup brand r.e.m beauty

Author: Liam Gilliver

Read Time:   |  7th June 2023

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Pop sensation Ariana Grande has officially received PETA’s cruelty-free approval for her vegan makeup brand r.e.m beauty….


Ariana Grande has managed to get cruelty-free certification for her vegan makeup brand r.e.m beauty.

The pop sensation’s beauty products debuted in the US back in 2021, before launching in UK retailer Selfridges a year later.

Now, vegan charity PETA has confirmed the brand does not use controversial animal testing methods, and will join the charity’s Beauty Without Bunnies database.

Moreover, r.e.m products will soon feature the PETA-approved cruelty-free logo.

‘Leading the way’

“Every cosmetics brand needs to break free from useless tests on animals,” Said PETA’s Lisa Lange.

“Thanks to Ariana’s fabulous cruelty-free line, r.e.m. beauty is now PETA-approved and leading the way.”

Photo courtesy of via Instagram

Photo courtesy of via Instagram


Ariana Grande – vegan controversy

Grande has regularly used her platform to advocate plant-based eating and better animal welfare.

Back in 2020, the celeb opened an animal rescue centre in Los Angeles, California. According to reports, she also owns several rescue animals herself, including a pig named Piggy Smallz.

However, it has not been confirmed whether the singer still follows a vegan diet. In the past, she has received backlash from fans for promoting drinks containing dairy.

Consider yourself a makeup fanatic? Here’s how you can help stop animal testing in the beauty industry

Featured photo © Steve Granitz via Getty Images

Written by

Liam Gilliver

Liam is a journalist working for the Mirror, Daily Express, Daily Star and OK! Magazine. He's also the author of We're Worried About Him and has been published in the likes of The Independent, Huffington Post, and Attitude Magazine.

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