An anti-wool billboard has appeared close to Forever 21’s flagship store in New York urging the retailer to ditch wool due to concerns about animal cruelty.
If you head down to the southeast corner of Eighth Avenue and W. 40thStreet, across from the New York Times Building, you’ll spot an eye-catching and thought-provoking new vegan billboard targetting the wool industry and urging passersby to ditch the fabric thanks to concerns about animal cruelty.
Supermodel Joanna Krupa is appearing on a 29-ft tall PETA billboard near the largest Forever 21 clothing store in New York City that shows her clutching what appears to be the bleeding body of a violently sheared lamb alongside the words “Wool: The Naked Truth.” The animal rights group has been urging the retailer to ditch wool for some time, and has strategically placed the advert “within shouting distance” of Forever 21’s New York flagship store.
Krupa also sent a letter on PETA’s behalf urging Forever 21 to stop selling wool, writing, “As a passionate advocate for animals, I urge you to … recognize the naked truth of the wool industry: that every year, millions of sheep are handled in horrific, abusive ways—and please end your sale of wool.”
“Please don’t pull the wool over your eyes,” says Krupa. “Animals should never be abused for fashion. Forever 21 can make a difference today by pledging to drop wool immediately.”
Earlier this year,PETA erected another powerful anti-wool billboard located close to the venue for New York Fashion Week featuring Golden-Globe winner Joaquin Phoenix wearing a vegan “wool” suit designed by Brave GentleMan.