The EVERY Co. said it is 'thrilled to partner with visionary investors like Anne to drive forward plans to reimagine the way we feed and nourish the world'
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Anne Hathaway has invested in a food tech company which aims to transform the food system by creating animal-free protein.
San Francisco-based brand The EVERY Co. uses a fermentation process to create its products, which it says will ‘accelerate the world’s transition’ away from animal products.
The company says it is ‘thrilled’ by Anne’s involvement, which marks the actor’s first foray into B2B investment.
In a press release, Anne Hathaway said: “The need to transform our food system has never been clearer or more urgent.
“An important piece of the puzzle is in nature-equivalent animal proteins, such as EVERY has been developing. I’m proud to back this vision of a better future.”
‘Crucial solutions’
According to the food tech platform, its proteins represent ‘crucial solutions to securing a sustainable protein supply as the global population swells, putting pressure on food systems’.
It says Anne was drawn to investing in it after making lifestyle changes, including reducing her consumption of meat and single-use plastics, in an effort to reduce her impact.
The actor has credited The EVERY Co.’s impact, technology and nutrition advantages for her interest in investing.
When it comes to its proteins, the company describes them as ‘indistinguishable from traditional animal protein’, despite its egg proteins being Vegan Society Certified.
Additionally, these egg proteins are more eco-friendly than their traditional counterparts, crafted with ‘significantly less land, water and greenhouse gas emissions’.
The products, which it sells directly to food manufacturers to incorporate in their vegan products, are described as delivering ‘equivalent taste, nutrition, texture and function’ to animal-derived ingredients.
Among the products using The EVERY Co.’s proteins are Chantal Guillon x EVERY vegan macaron, which it says is the world’s first product of its kind.
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The EVERY Co.
According to the company, Anne’s investment comes as it scales up operations following its seven years of R&D, including three product launches in 12 months.
It adds that her investment coincides with the rise of proteins made by fermentation, a process which ‘brews’ proteins ‘without animals or the climate impacts of factory farms’, and that investments in such companies has recently totalled some $1.7 billion.
Describing itself as an ‘early leader in the space’, The EVERY Co., notes that is the creator of the world’s first animal-free pepsin and egg proteins.
According to the company’s CEO Arturo Elizondo: “We are thrilled to partner with visionary investors like Anne to drive forward our plans to reimagine the way we feed and nourish the world.
“Ultimately, our vision is to deliver animal-free protein to everyone, everywhere – and help set the table for the better food future we all deserve.”
Anne Hathaway joins a host of investors in the company, including Bloom8, McWin Food Systems Fund, and Temasek among others, who have injected a collected $230 million to date.
Are you looking for an alternative to hen’s eggs? Check out our guide to the 8 best vegan egg substitutes for baking and cooking
Featured image: Gotham via Getty images
