American-inspired plant-based restaurant to open next to UK’s largest wholesale meat market

Read Time:   |  4th September 2018

A plant-based restaurant called Flipside will open this month on Cowcross Street, Farringdon. It will neighbour Smithfield Meat Market, the largest wholesale meat market in the UK.

flipside vegan restaurant

Flipside restaurant will be a plant-based American-style eatery, complete with American slogans, a private telephone box, a completely cashless payment system and a backing track of American music and talk shows. It will serve a variety of breakfast, lunch and dinner options, all meat-free.

For breakfast, customers will be able to enjoy morning oats, sourdough doughnuts, organic chickpea scramble boxes or peanut butter toast.

The lunchtime choices will range from sandwiches and salads to baked mushrooms, macaroni and cheese and burritos. Chowder, butternut squash and minestrone soups will also be on offer throughout the day.

Dinner options will consist mainly of American-inspired burgers and sides ranging from buffalo wings to loaded nachos and apple slaw. The famous Beyond Burger will be on the menu, with its realistic ‘bleeding’ appearance.

A place like this one, serving a completely plant-based menu, might seem unusual next to the UK’s largest meat market. However, with data from The NPD Group revealing that 86% of people buying plant-based products are meat-eaters (as of June 2018), the choice of location may actually be a very strategic move.

It is expected that, out of convenience, a lot of customers visiting the meat market will wander across to the Flipside for a guilt-free snack. It seems that the vegan diner is all set to capitalise on the growing demand from flexitarians and curious meat-eaters.

Flipside will open its doors on 28th September 2018.

Image credit: Big Hospitality

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