Aldi vegan food sales increased by a whopping 500% throughout Veganuary

Author: Molly Pickering

Read Time:   |  9th February 2022

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Budget supermarket Aldi celebrate a 500% sales increase of its vegan food during Veganuary thanks to its surge of new plant-based products


Aldi UK saw an impressive 500% sales increase of its vegan food during Veganuary.

The budget supermarket kicked off 2022 with an array of new plant-based products that were affordable and delicious.

Latest product launches from its Plant Menu range include vegan cheddar, meat alternatives, and vegan pastries.

Moreover, Aldi claims its rising food sales correlate with this year’s record-breaking Veganuary sign-ups.

Source - Aldi

Source - Aldi


Aldi Veganuary sales

Aldi’s Plant Menu range has evolved at a rapid speed in recent years.

Plant Menu now offers a wide selection of veganised classic products that help make the switch to plant-based a breeze.

Just this week the budget supermarket debuted its affordable Valentine’s Day Vegan dine-in deal.

Additionally, many of its vegan products also rival fast-food chains such as KFC and Nandos.

In a statement, Aldi’s managing director of buying, Julie Ashfield, said: “Veganuary is getting bigger and bigger each year as the UK’s appetite and interest in plant-based food grows.

“In response to that demand, we’re continuing to expand our vegan offering, giving our shoppers plenty of choice and all at great value.”

Furthermore, the award-winning supermarket sees no sign in slowing down its innovative plant-based launches.

Veganuary 2022

Veganuary 2022 saw a record-breaking rise in sign-ups, with over 629,000 participants taking the pledge.

Since launching in 2014, the campaign has influenced millions of people and brands to acknowledge veganism and how it can improve our planet and health.

In addition to Aldi’s sales increase, UK supermarket Tesco also saw sales of its Wicked Kitchen range grow by 127%.

Wicked Kitchen Co-founder, Derek Sarno, shared1: “Hats off to Veganuary for making 2022 their biggest year yet!

“It’s amazing that this movement has inspired more than 2 million people to try eating vegan for a month since it began.”

Moreover, we can’t wait to see Veganuary continue to influence and inspire people for the better. Roll on next year!

Looking to try plant-based? Here are 30 meat-free vegan meals to get you started!

Source: Green Queen

Feature image source – Aldi


Written by

Molly Pickering

Molly is the Digital Executive and former podcast host at Anthem's Vegan Food & Living, she also works across other titles including Women's Running and Classic Pop to create affiliate content for the website. Starting out as a Digital Marketing Apprentice at Vegan Food & Living in 2021, within 14 months Molly was shortlisted for ‘Best Editorial Assistant’ at the BSME Talent Awards 2022 and won the BCS Special Recognition award for Digital Marketing Apprentice of the Year in 2022

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