Aldi has launched a brand new vegan quarter-pounder made using all-British ingredients that it claims looks and tastes just like a meat burger!
Aldi UK has just become the first supermarket in the UK to launch a plant-based burger using all British ingredients. The budget supermarket has spent the last 12 months perfecting a delicious recipe to capture a distinct smoky umami flavour that is as satisfying as it is delicious.
The new Meat Free Butcher Quarter Pounders, which are made from soya protein are made to look, taste and even bleed just like a regular burger, due to the inclusion of natural beetroot within the patties.
The introduction of the new burgers comes at a time when a third of red meat eaters are looking to reduce or limit their meat intake to maintain a healthier lifestyle. The Meat Free Butcher Quarter Pounders are designed to replicate meat and provide customers with an alternative, appealing to both vegans and those looking to cut down their consumption of animal products.
The new burgers are available in all stores nationwide priced at £2.49 for a pack of two burgers.