Aldi expands its Plant Menu range as it celebrates becoming the UK’s go-to supermarket for vegan food

Author: Molly Pickering

Read Time:   |  6th January 2022


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Aldi has added more delicious plant-based treats to its Plant Menu range as it celebrates becoming the most searched for supermarket in the UK for its vegan range

Aldi has kicked off the new year in style as it expands its popular Plant Menu range.

The latest additions from the range include plant-based pastries, cakes, and even a vegan sausage, bean & vegan cheese bake to rival Greggs.

Aldi’s plant-based range also celebrates becoming the most searched for vegan range in the UK, topping Tesco and M&S.

Furthermore, Veganuary is expected to increase searches for Aldi’s vegan range by 56%!

Aldi Plant Menu additions

Those with a sweet tooth can indulge in a range of cakes and bakes from Plant Menu this Veganuary.

Vegan brownie lovers can now sink their teeth in new Chocolate Orange Brownies and Banana Blondies (£1.59 4 pack).

In addition, Plant Menu has added a range of vegan pastries including chocolate chip brioche rolls and croissants for just £1.49, perfect for weekend brunching!

There is also plant-based chocolate sponge pudding and dairy-free ice cream, we are in sugar heaven!

For those in need of a savoury bite, Aldi has launched its 10 No Pork Streaky Bacon Rashers (£2.19).

Or if you’re in need of a quick meal the Plant Menu Naked Katsu Curry (£1.99) or Green Thai inspired Curry (£1.99) is sure to take your fancy.

Moreover, other additions include Vegan Onion Bhaji Wrap (£1.99), Plant Menu Mushroom Bolognese (£1.99), and Plant Menu Vegan Cheese (£1.39).

The go-to vegan supermarket range

Following a recent study by The Goodness Project, it’s been revealed that Aldi is the UK’s most popular supermarket for vegan food.

The study analysed Google search data from the past 2 years to discover the most searched for supermarket for their vegan food range.

The research found that Aldi topped the charts with a total of 2,900 searches, beating the likes of M&S, Tesco, and Sainsbury’s.

Additionally, the report suggests that Google searches for vegan ranges are likely to increase by 56% throughout Veganuary.

Not only does this study show how supermarket vegan products have improved, but it also shows how demand for plant-based eating has skyrocketed.

In need of healthy and sweet vegan treats?
Here are 20 healthy vegan dessert recipes to enjoy, guilt-free!

Written by

Molly Pickering

Molly is the Digital Executive and Podcast host at Anthem's Vegan Food & Living, she also works across other titles including Women's Running and Classic Pop to create affiliate content for the website. Starting out as a Digital Marketing Apprentice at Vegan Food & Living in 2021, within 14 months Molly was shortlisted for ‘Best Editorial Assistant’ at the BSME Talent Awards 2022 and won the BCS Special Recognition award for Digital Marketing Apprentice of the Year in 2022

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