A traditional butchers has become the first in the UK to sell plant-based meat alternatives to meet the growing demand from customers.
Plant-based meat alternatives might be the last thing you’d expect to find in a traditional butchers store, but Suffolk-based Thurston Butchers is doing just that!
From the 13th August, Thurston Butchers will be stocking products from THIS, a plant-based start-up who pride themselves on creating ‘the world’s most realistic meat alternative’.
The butchers will be stocking the Great Taste Award-winning THIS Isn’t Bacon and THIS Isn’t Chicken in chicken tikka and sea-salt and black pepper.
Speaking about the ground-breaking decision, Alistair Angus who runs Thurston Butchers explained: “People are probably thinking it’s absurd for a butcher to sell vegan produce. But I see it as an alternative – we actually get asked a lot by our customers for vegetarian or vegan alternatives so this provides a perfect answer.
“I’m also aware that people are thinking lots about their meat intake – I believe that people should be eating ethically sourced, local meat as often as they can afford. If they’re looking in to their meat intake and are looking for something different, then THIS is a great alternative.”
In a statement sent to Vegan Food & Living, THIS Co-founder Andy Shovel said: “I was frankly astonished when Thurston Butchers reached out. It’s not every day, as a plant-based brand, that you get the endorsement of such hardened meat-lovers.
“We didn’t even have to think twice about whether or not to supply Alastair and the team – it was a no-brainer. Our mission is to be the plant-based brand for meat-lovers. There can’t be many places better suited to realising that ambition, than a butcher’s shop! We hope that Thurston Butcher’s customers love THIS and they see plant-based food in a new light.”