A new range of vegan chocolates, caramels and fudges has launched in the UK

Read Time:   |  19th June 2019

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A new range of sumptuous vegan chocolates, caramels and fudges, backed by two former directors of Thorntons, has launched in the UK.

A new range of naturally fabulous vegan chocolates from Enjoy! (previously known as Enjoy Raw Chocolate), which is being backed by two former directors of Thorntons, is now available to purchase in the UK.

enjoy! vegan chocolate

Enjoy! is the brainchild of Chris Crutchley who struggled for decades with intolerances to dozens of types of food which prevented him from enjoying chocolate.


“For my whole life I have loved chocolate, but my body isn’t able to tolerate the allergens in most bars so I missed out for a number of years,” said Chris in a statement sent to Vegan Food & Living.

“None of the free from alternatives came anywhere near to hitting the spot taste-wise so I started experimenting with my own recipes in our kitchen at home using organic, raw and natural ingredients.”

enjoy! vegan chocolate

The base of Enjoy!’s chocolate recipe contains just three simple organic ingredients – cacao powder, cacao butter and coconut sugar. All recipes are free from the 14 main allergens including dairy, soya and gluten. Not only that, there’s no refined sugar, they’re also organic.


“I was so pleased and proud to create a range of chocolates that were not only delicious but could be enjoyed by all chocolate lovers – regardless of their dietary requirements,” Chris explained.

The range consists of 26 truly tempting products such as four new fudge flavours including Magical Mint, Opulent Orange, Barmy Banoffee and Velvety Vanilla, filled bars in Vanilla Caramel and Salted Caramel flavours and solid chocolate bars in Delightfully Dark, Daringly Darkest, Opulent Orange, Captivating Coconut, Magical Mint and Cheeky Cherry flavours.

enjoy! vegan chocolate

The Enjoy! range is currently available to purchase online but according to Investor Hannah Legg, former marketing director at Thorntons and now sales and marketing director at Enjoy!: “We’re already in discussions with some of the best names in retail who are keen to sell our products.”

For more information visit www.joyofenjoy.com to view the full product range or browse the range at TheVeganKind Supermarket.

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Vegan Food & Living

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