A branch of KFC in Rotterdam will remove meat from the menu for an entire week to celebrate the country’s Week Without Meat.
KFC has long been known for its fried chicken but in the last year the fast-food giant has been on a mission to include plant-based products to its menu to give customers looking for meat-free options more choice.
One pioneering branch in the Netherlands is taking it a step further as it announces plans to remove meat from the menu for an entire week to celebrate the country’s Week Without Meat.
A branch of the chain in Rotterdam will replace all chicken with Quorn between 9 to -15 March and become a fully vegetarian restaurant for the week.
KFC is one of many major chains to add a vegan burger to its menu in a bid to meet growing demand for plant-based alternatives, and vegan organisation ProVeg UK believes that “the full vegetarian week could be a signal of intent of KFC’s position in the shifting food industry.”
Speaking about the decision in a statement sent to Vegan Food & Living, Philip Mansbridge, Executive Director of ProVeg UK, said “For a branch of KFC to go 100% meat-free for a full week is nothing short of pioneering. We are seeing a glimpse into the future of fast food right here.
“This is a landmark moment, showing the industry’s need and willingness to adapt to changing consumer preferences for tastes towards healthier and more sustainable foods. Public awareness around the environmental and health consequences of eating meat is growing fast. This branch of KFC is listening, and it sends a very powerful message.”