Around 50 banners bearing vegan messages have appeared on roads and motorway bridges across the UK.
Motorists in Britain are being urged to go vegan as around 50 banners bearing vegan messages have appeared on roads and motorway bridges.
The banners are appearing on roads across the country in a bid to reach as many people as possible with different messages. Some of the banners urge the public to visit YouTube to watch the powerful vegan documentary Land of Hope and Glory, whilst others appeal to those worried about climate change beseeching them to take action by adopting a plant-based diet.
Vegan activist Joey Carbstrong took to Instagram to share a seleciton photos of the banners stating: “So 50 banners went up around the UK today in random cities. I think they’re trying to tell us something.”
Many banners include a link to vegan website Vegan Links, where they can find information about the benefits a plant-based diet has on the environment, health and the animals.
The Vegan Links website states: “Your choices matter. Join the millions of us choosing vegan because it’s the most powerful decision we can make for animals, health and the planet. Now has never been a better time to go vegan.”
Last year, banners from vegan charity Viva! appeared on the UK’s busiest motorway in a bid to reach over 1.6million people over the course of the campaign.
In order to reach as wide an audience as possible with the message, the charity has erected eye-catching anti-dairy billboards on one of the busiest stretches of motorway in the UK to target commuters travelling both northbound and southbound on the M5 near Birmingham.