3D printed vegan meat producers Redefine Meat set to launch in the UK

Author: Molly Pickering

Read Time:   |  28th July 2021

Food tech company Redefine Meat has announced it will launch its range of 3D printed vegan meat products in the UK later this year

Israeli food tech company Redefine Meat will launch its range of 3D printed vegan meat products in the UK later this year.

The 3D vegan meat range has now launched in selected Israeli restaurants and hotels.

Its second phase roll-out will be hitting the UK and Europe at the end of the year, and the USA and Asia in 2022.

The five new meat alternatives include “restaurant-style” meat-free burgers, ground ‘beef’, lamb-style kebab, sausages, and cigar – a Middle Eastern meat-style filling wrapped in filo pastry. Yum!

Redefine Cigar, vegan ground beef wrapped in a crispy filo pastry.

Redefine Cigar, vegan ground beef wrapped in a crispy filo pastry.

3D printed vegan meat

Redefine Meat is set to redefine the vegan meat industry with its 3D printing technology.

Using standard plant-based ingredients such as soya, pea protein, and coconut oil, the food tech company uses its ground-breaking technology to replicate the molecular make-up of standard meat, which are then produced, dot-by-dot.

Furthermore, the alt-meat business aims to attract meat-lovers and chefs who are ready to give meat a pass and try something new.

Additionally, the company is planning to launch its first ‘whole cut’ of 3D-printed meat by the end of the year.

The brand boasts that its range will expand the vegan meat sector with its “unparalleled level of meat quality and versatility designed”.

Redefine Meat hopes its products will address a “major gap in the market” by providing consumers with ease and greater choice.

Moreover, the plant-based brand claims its lamb-style kebab is the most meat-like product ever to be introduced in the past decade, taking over two years to develop.

Redefine Lamb Kebab is set it be the revolutionise the vegan meat industry

Redefine Lamb Kebab is set it be the revolutionise the vegan meat industry

“Replace every part of the cow with tasty plant-based meat.”

In a statement made to Vegan Food & Living, Redefine Meat CEO and co-founder Eshcar Ben-Shirtrit shared: “Each product in the range and the ones to follow are born from our understanding of meat.

“This has been critical to achieving a superiority in taste that honestly, we did not even expect, and the technological versatility to do what no other has done – replace every part of the cow with tasty plant-based meat.”

The company is yet to announce where its 3D printed vegan products will be stocked in the UK.

We are excited for the future of Redefine Meat and hope its realistic tastes and textures will attract more people to follow a plant-based diet.

Want to know more? Go behind the scenes with Redefine Meat in our exclusive interview

Written by

Molly Pickering

Molly Pickering

When she's not reporting the latest vegan news, Molly's other passions are tattoos, 80’s horror and good vegan food

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