Meet the Vegan Food & Living Team

Sally FitzGerald – Publisher

Sally has been championing the Vegan Food & Living brand since day one, launching the Vegan Food & Living print magazine – the UK’s best-selling vegan magazine and PPA Consumer Magazine of the Year 2017 – and was the creator of Britain’s biggest annual vegan attitudes and behaviour survey, The Big Vegan Survey, working with the Vegan Society, Viva and Veganuary to capture an exclusive insight into the growing vegan scene in the UK.

She loves getting to work with vegan brands, restaurants and writers to share the latest information and advice to help make your vegan lifestyle even more enjoyable. Nothing makes her happier than getting an email from one of our audience telling her that we’ve helped to make a difference to their life.

Rachel Smith – Digital Editor

Having launched the brand’s digital presence in 2015, Rachel shares her love for animals and the planet through her work as Vegan Food & Living’s Digital Editor.

As a passionate vegan for over eight years, Rachel loves creating delicious vegan dessert recipes for her award-winning blog, Rawberry Fields. Rachel’s recipes and photography have been featured in numerous international print and digital publications including the Daily Mail, Thrive and Buzzfeed.

Molly Pickering – Digital Apprentice

Molly is our digital apprentice, reporting on the latest vegan news and creating vibrant graphics, as well as co-hosting the Simply Vegan Podcast. Molly is a digital-based artist, with a love of tattoos, 80’s horror and good vegan food.

Helen Greaves – Digital Assistant

Helen has been vegan since 2018 and has a background in vegan food marketing and social media.
She is mother to a mischief of rats, and loves to spend her spare time making vegan cakes and bakes.

Cara Northcott, Marketing Manager

Cara looks after the marketing for Vegan Food & Living and runs our membership programme.

A passionate advocate for saving our environment and supporting sustainable practices, she has worked towards her vegan lifestyle for years, enjoying experimenting with new recipes and finding eco-friendly products and initiatives.

Alex Duce – Senior Art Editor

Magazine designer, husband, father of two and Depeche Mode fan, Alex has previously worked on magazines covering home cinema to running, sci-fi to 80s pop music and beyond. He’s currently focused on designing the perfect vegan feature.

Megan Gibbings – Advertising Manager

Megan’s role involves advising brands on the best way to access our responsive audience.

She has a true passion for veganism and loves how many tasty and nutritious options are now available – not like the old days when a bowl of chips would be the only green V she’d hunt for on the menu. When she isn’t indulging in the latest vegan restaurant, she’s devoted to her fitness. 

Ella Bywater – Advertising Apprentice

Ella joined the Vegan Food and Living team in March 2021. She loves reaching out to new brands to discover the most effective ways in which they can access our responsive audience. Ella has grown up experimenting with exciting ways to try out different recipes, whilst also always on the lookout for healthy alternatives.

Holly Johnson, Simply Vegan Podcast host

Holly has worked in magazine publishing for over 20 years, editing and writing for a range of women’s lifestyle titles. After discovering veganism in 2017, she decided to align her job with her ethics and began writing for Vegan Food & Living before becoming editor of Simply Vegan magazine. She now hosts the Simply Vegan podcast, which she’s grown to become one of the top 10 vegan podcasts in the UK. She also helps to source recipes for Vegan Food & Living magazine, as well as editing wellbeing and eco-living magazine Planet Mindful.

Super passionate about veganism for health, the animals and the planet, she used lockdown to study vegan nutrition and loves cooking healthy plant-based meals to show how delicious and diverse vegan food can be. So far, she’s converted her daughter, her dog Charlie and countless friends and family members! When she’s not chatting to leading experts, celebrities and influencers on the podcast, Holly enjoys keeping fit with paddle boarding, sea swimming and very slow runs with the dog.

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