Published On: Thu, Jun 13th, 2019

Food giant Vivera Foodgroup sells meat company to concentrate on vegan food market that’s ‘conquering the world’

Leading European meat company Vivera Foodgroup has sold meat company Enkco as it focuses its attention on the thriving vegan food market that it says its “conquering the world.”

vivera foodgroup sells meat company

Following the sale of meat company Enkco, Vivera Foodgroup is entering a meatless future with the remaining plant-based companies in its portfolio which includes Vivera (one of the largest producers of plant-based products in Europe), Culifrost and Dutch Tofu Company.

According to the group, it has “strong ambitions and aims at large-scale investments in expanding production capacity and product range,” which could mean new plant-based products hitting supermarket shelves in the near future.

Vivera is well-known for its meat replacement products such as its ‘ground-breaking’ steak, and is keen to expand the production capacity of its Netherlands-based factory to meet the “rapidly developing market demand” for plant-based foods.

vivera foodgroup sells meat company

In a statement sent to Vegan Food & Living, CEO of Vivera Foodgroup, Willem van Weede, said: “We are one of the first companies in the world’s meat industry to say a final goodbye to meat. From now on we only focus on plant-based foods which are really conquering the world.

“More and more consumers are discovering that plant-based products can be just as tasty as real meat and have many benefits for personal health, environmental impact and animal welfare. As a result of the sale of our meat activities we think we can boost even more Vivera’s rapid international growth”

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Image credit: Vivera

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