Published On: Thu, Sep 8th, 2016

Dairy industry in crisis as teenagers ditch milk

Industry leaders have warned farmers are facing a crisis as the rise in numbers of people following vegan diets are behind young people losing their taste for milk, cheese and eggs. 

Cows

Milk sales are souring as teenagers are shunning cows milk for non-dairy versions like soya and almond milk. And industry leaders have warned farmers are facing a crisis as the rise in popularity of vegan diets thanks to social media are behind young people losing their taste for milk, cheese and eggs.

With a “demographic timebomb” looming, Dairy UK is desperately attempting to raise their sales by backing the biggest drive to boost milk sales. For a three-a-day campaign launched by the Global Dairy Platform will press home the alleged benefits of the white stuff amid reports that children and young people are drinking less milk than their parents and grandparents.

Dairy UK chairman David Dobbin said farmers were facing a big drop in demand for milk as Mintel figures revealed 93% of over 55’s in Britain drink milk compared with 81% of 16 to 34-year-olds. And another encouraging study from Kantar Worldpanel has showed that the younger generation are consuming far less milk than previous generations found the over 65’s drink milk 875 times a year compared with five to 24-year-olds who have a glass just 275 times a year.

Soy beans on a wooden table with a glass of milk on the side

Mr Dobbin told the European Federation of Animal Science in Belfast: “In the past children consumed a lot of dairy, but today’s children and teens don’t necessarily eat it. It’s a demographic time bomb. If we don’t address the problem now, then we are facing a fall-off in demand for dairy.”

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