Published On: Wed, Mar 6th, 2019

Beauty brand Tarte launches affordable new vegan cosmetic brand

Cult-beauty brand Tarte has announced the launch of a brand new affordable cosmetics line inspired by Generation Z- and it’s entirely vegan and cruelty-free.

tarte sugar rush

Cult-beauty brand Tarte has announced the launch of a brand new affordable cosmetics line, Sugar Rush, inspired by Generation Z- and it’s entirely vegan and cruelty-free.

According to the company, the products in the Sugar Rush range are packed with “good-for-you ingredients to create longwear, skin-loving formulas with recyclable packaging that pops.” Not only are the products vegan-friendly, they’re also cruelty-free, vegan, made with naturally derived ingredients and are dermatologist-tested.

The Sugar Rush range features 17 products priced at £25 or less and includes mouth-watering sounding products such as Cake Butter Whipped Body Butter, Don’t Hate Hydrate Oil-Free Moisturizer, and cake pop-inspired liquid lipstick.

tarte sugar rush

In a statement, brand founder Maureen Kelly alludes to the fact the new range has been designed with younger consumers in mind: “At Tarte, we’ve always believed that you shouldn’t have to choose between beauty that works and beauty that’s good for you.

“For Sugar Rush we went straight to the source, taking inspiration from Gen Z’ers in our office and in our lives to deliver products that are sweeter without the icky bad stuff, but most importantly — fun!”

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