Published On: Tue, Nov 5th, 2019

A new range of plant-based meat alternatives from The Vegetarian Butcher launches at Tesco

The Vegetarian Butcher has launched a new plant-based range in UK supermarkets.

the vegetarian butcher tesco

The Vegetarian Butcher, who is well-known for its hyper-realistic meat alternatives, has launched a new meat-free range in Tesco and Ocado.

Produced by meat lovers, for meat lovers, the products are designed to mimic meat without compromising on flavour.

Founded in 2010, the Netherlands-based company has “amassed a cult following” thanks to its realistic meat alternatives which even managed to fool a panel of 3-Michelin star chefs, including Ferran Adrià from the world-famous El Bulli restaurant in Spain, who was convinced he was eating high-quality chicken thighs from the south of France.

The innovative range features tongue-in-cheek vegan products such as Little Peckers(vegan chicken-style nuggets), What the Cluck (vegan chicken-style chunks), Chickened Out Burger (vegan chicken-style burger patty) and Good Karma Shawarma (vegan chicken-style shawarma).

the vegetarian butcher tesco

Excitingly, the range also includes a plant-based mince, Magic Mince, which is the perfect addition to lasagnas and bolognese-style dishes.

The new chilled range of The Vegetarian Butcher products is available in Tesco, with prices starting at £3.30. The new frozen range is available at Ocado, with prices starting at £2.29.

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