Published On: Tue, Apr 3rd, 2018

North America’s leading plant-based brand Daiya are launching in UK stores for the first time ever

North America’s leading plant-based brand Daiya are launching their award-winning vegan cheese for the first time ever in the UK.

daiya uk

DaiyaNorth America’s leading maker of plant-based foods has announced the highly anticipated launch of its plant-based food products in the United Kingdom. Known for its delicious plant-based cheese alternatives that melt and stretch like dairy-based cheese, Daiya will unveil its long-awaited products at selected stores beginning April 2018.

The products will be available from selected Whole Foods Markets, Sainsbury’s and speciality vegan vendors throughout the London area, as well as online store The Vegan Kind.

Daiya Cutting Board Collection Shreds, along with Slices, Blocks, Cream Cheeze Style Spreads and Cheezy Macs will be available, with more locations and products to come.

Speaking about the UK launch, Daiya CEO Terry Tierney said: “We recognize that consumers in the UK are making conscious choices to embrace both a healthier planet and healthier lifestyle. “Our fans across the UK have been petitioning for Daiya products for years. This momentous launch demonstrates we are another step closer in our continued journey in bringing the incredible benefits of plant-forward living to more people worldwide.

“We’ve created great-tasting, allergy-friendly comfort foods that have delighted consumers in North America for more than a decade. We’re pleased to finally share our craveable comfort foods to a larger audience and provide delicious options for every day part.”

Controversy

Daiya ran into controversy last year after it was acquired by global healthcare giant Otsuka Pharmaceutical Co. Ltd for $325.5 million. It was soon revealed that Otsuka tests on animals, and vegans quickly announced their intentions to boycott the brand in favour of brands like Field Roast and Miyoko’s, with a number of retailers quietly removing Daiya from the shelves.

A petition urging Daiya not to go ahead with the deal was launched, with campaigners saying: “We think that rejecting animal testing is more important than cashing in on the market for plant-based foods by companies that are only interested in serving this community because of the dollars in our wallets.”

Daiya’s plant-based products will be available from selected Whole Foods Markets, Sainsbury’s and speciality online vegan vendors throughout the London area.

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